Eight-pack counter display
Eight very small bottles, arranged in two rows of four. A compact display concept for the bicycle-shop counter.
Evil Genius · Bicycle care
Bicycle care
with an
evil streak.
A bicycle-care brand with a mind of its own. Meet Planet X, BeetleJuice and Rocket Juice—distinct products, unmistakable packaging, and a laboratory worth coming back to.
In development · Existing product and packaging concepts
Meet the product family
Three ideas.
One very different lab.
Frame care. Coloured chain wax. Pleasant-scent chain oil. Each product has its own purpose and personality.
Frame care
Planet X ↗
Ceramic / wax bicycle spray concept.
Packaging concept
Chain care
BeetleJuice ↗
Blue-or-green coloured chain wax concept.
Wax tube and package
Chain care
Rocket Juice ↗
Pleasant-scent bicycle chain oil concept.
Plastic rocket-cap conceptThe visuals are existing Evil Genius concept artwork, not photographs of manufactured stock. Final formulations and packages are in development.
Planet X
A small bottle.
A whole new
experiment.
A ceramic / wax spray concept developed around bicycle frame care.
Planet X brings the laboratory to the bike: a spray-on, wipe-off product direction with a bold identity and a compact package ambition. X-Matic is its invention name; X-02 is the fictional specimen in its story.
- Intended use
- Bicycle frame surface care
- Product direction
- Ceramic / wax spray; formula to be validated
- Package direction
- Small spray bottle; final size and sprayer to be selected
Concept artwork shown. Surface compatibility, safety, durability and final application directions require product testing.
See the path to launch ↗BeetleJuice
A little colour.
A lot of
character.
Blue-or-green solid bicycle chain wax in a tube/package concept.
A chain-care direction with its own visual signature. The current concept centres on a solid wax stick in a tube with a matching package, for controlled application to the chain.
- Intended use
- Bicycle chain rollers
- Product direction
- Coloured chain wax; formulation and colour transfer to be tested
- Package direction
- Solid wax tube with cap and matching outer package
Packaging is in development. No service interval, wear reduction or colour-transfer performance is claimed.
See the path to launch ↗Rocket Juice
Chain care.
With a different
kind of chemistry.
A pleasant-scent bicycle chain oil / lube concept.
The product direction combines chain care with a distinctive scent and the lab’s playful character. The packaging concept pairs a fine threaded black plastic drip tip with a purple plastic rocket-shaped screw cap, protected by a clear outer cover. Formulation and packaging are in development.
- Intended use
- Bicycle chain lubrication
- Product direction
- Pleasant-scent chain oil / lube
- Package direction
- Fine threaded black plastic drip tip, purple plastic rocket cap and clear protective cover
Concept artwork shown. Formula, dispensing, sealing and material compatibility require validation.
See the path to launch ↗From the laboratory · Packaging concepts
Small bottles.
Big shelf presence.
Two packaging directions for Rocket Juice and Planet X, built around very small bottles and Professor Vesper’s laboratory.
Concept artwork, not products offered for sale. Bottle dimensions, formulations, packaging and bundle contents are not confirmed. The air freshener is a proposed concept, not an included item in an existing product.
For future customers, retailers & investors
A brand you remember.
A business to develop.
Evil Genius is a development-stage bicycle-care brand founded by Daniel Tombs, within New Creation Production Studios.
The proposition
A focused bicycle-care range, striking packaging and a recurring world of characters. The aim is to make the products recognisable on a shelf and the brand memorable beyond it.
The intended route is premium retail products and a countertop presentation. Container choice, retail price and the final display remain to be validated.
What exists today
- Named products with distinct intended uses.
- Existing packaging concepts and product artwork.
- Roxy Ray and Professor Vesper character direction.
- Storyboards and a 1950s-style origin film.
These are brand-development assets. They do not establish manufactured inventory, sales, confirmed suppliers or investment returns.
From concept to customer
Validate the product
Confirm formulations and test safety, performance and surface compatibility.
Prove the package
Select containers, check applicators and leakage, and complete compliant label artwork.
Build the business case
Confirm suppliers, unit economics and a measured retail pilot before scaling.
Are the products available to buy?
Not yet. This presentation shows the current product and brand direction. Launch timing, final specifications, prices and availability will follow product and commercial validation.
What would an investor review next?
Physical samples and test results, supplier and production costs, packaging readiness, intellectual-property and regulatory checks, evidence of customer demand, and a costed launch plan. No funding amount, valuation or forecast is presented as established here.
What about Potion Nine and Mercury 9?
They remain in the wider Evil Genius development family. Their final roles and specifications need reconciliation before a customer product presentation.